Director, Sales (D2C) - Alberta

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail

• Top-ranked mobile apps and credit cards

• Team of 500+ people

• 1M+ customers

• 10K+ retail partners

The Director, Sales (D2C) - Alberta provides executive leadership and strategic direction for all sales activities across their assigned provinces. As a crucial leader for scaling the business, you will identify new market opportunities at a macro level and ensure regional teams remain aligned with overarching company objectives. You will serve as the ultimate owner of sales results and the health of the entire sales pipeline for a significant portion of the business.

Key Responsibilities

• Executive Leadership & Management: Manage and mentor multiple Regional Sales Directors, providing the strategic guidance and support necessary to drive performance and achieve provincial goals.

• Strategic Planning: Develop and execute multi-year sales strategies for the entire territory, including new market entry, product launch plans, and large-scale sales initiatives.

• Budgeting & Financial Management: Manage the sales budget for the multi-provincial region, including headcount, marketing spend, and operational expenses to maximize profitability.

• Performance Oversight: Monitor the performance of all provinces, analyzing high-level data and market trends to proactively identify opportunities and mitigate risks.

• Talent Management: Oversee the development and retention of top-tier leadership talent, ensuring a robust succession plan for Regional Directors.

• Cross-Functional Collaboration: Act as the primary sales liaison with executive-level departments (e.g., Marketing, Product, Operations) to align sales goals with company-wide objectives.

• Corporate Reporting: Prepare and present high-level performance updates, forecasts, and strategic plans to the Senior Director of Sales and the executive team.

Qualifications & Expectations

• Reporting Structure: This role reports directly to the Senior Director, Sales.

• Leadership Excellence: You are expected to operate at a consistently high level, adhering to the core competencies defined in the Neo Leadership Skills Matrix.

• Strategic Execution: Proven ability to implement large-scale, long-term sales initiatives and new business ventures across a broad territory.

• Financial Acumen: Deep understanding of provincial budgets and the ability to ensure financial compliance and accurate forecasting across multiple regions.

Total Rewards

As Neo continues to grow, we’re committed to offering a competitive, market-leading rewards program that reflects the impact our team members make. In addition to salary, our program includes equity — empowering employees to share directly in our momentum today and in the meaningful value we create for years to come.

• Salary: We provide a strong base salary aligned with market ranges, along with the flexibility to tailor your mix of cash and equity to match your longer term goals. Final compensation is based on your skills, experience, and scope. For exceptional talent, we’re prepared to go above and beyond.

• Equity Ownership (Where Eligible): At Neo, you don’t just work here, you own a piece of what we’re building. As a full-time team member, you share directly in the upside of one of Canada’s fastest-growing companies. When we win, you win — with real ownership and meaningful long-term wealth-building potential tied to our success.

What does life as an Owner at Neo Include?

You will redefine the financial landscape with top talent in Canada to help everyday Canadians win, and grow quickly while doing it

For eligible roles, ownership structure that enables you to share in our path to victory

Earn BIG with our short term incentive plans (STIP)

Collaborating with the brightest minds to build something meaningful, united by a shared commitment to innovation, curiosity, and excellence

❤️‍ Flexible health benefits & life insurance

21 Days PTO + stat holidays, and personal leave

Health & personal spending accounts

A wide variety of discounts through our partner network

Access to early use of products and discounts on fixed-term Neo mortgages

Parental top-up & equity vesting during long term leave

Neo night events

Company wide huddles, and education

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

At Neo, ownership is part of how we think and operate. For select roles, equity participation reinforces that mindset by giving employees a direct stake in the company’s long-term success. Regardless of role, every team member is expected to think like an owner and make decisions that move the business forward.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application.

Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; however, all final hiring decisions are made by humans and are not based exclusively on automated processing. If you require further information regarding our data processing practices, please contact us.

We are hiring for an open, vacant position.