Digital Content Social Marketing Manager

Position Title: Digital Content & Social Marketing Manager

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Revision:A

Job Category:

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Summary

Position Overview

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team. 

Duties and Responsibilities

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar aligned with business priorities
• Translate internal initiatives (sales, product, events) into external-facing content
• Create high-quality written content, including social posts, campaign messaging, and thought leadership
• This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. 
• Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc 
• Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) 
• A/B testing of content messaging to ensure most effective messaging to represent our products and brands. 
• Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign Management

Social Media Management and Tradeshow 

• Own and manage all company social media channels (primarily LinkedIn)
• Plan, schedule, and publish consistent, high-quality content
• Monitor performance and optimize based on engagement and results
• Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

• Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities
• Work with internal stakeholders to extract and develop subject matter expertise into content
• Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

• Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)
• Develop and maintain templates to streamline content production
• Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

• Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.
• Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development. 
• Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

IPG Content: 

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Other Duties:

☒N/A

Qualifications

Education:

 High School or Equivalent

 Associate’s Degree

 Bachelor’s Degree

 Master’s Degree

 PhD Degree

Bachelor’s degree in Graphic Design, or a related field, or equivalent experience 

Years of Related Experience:

• 2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)
• Exceptional writing and storytelling skills, strategic planning required
• Experience in B2B or corporate marketing environments
• Strong organizational and project management skills, copywriting
• Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)

Qualifications

Required:

Preferred:

• Experience supporting sales enablement or events/tradeshows
• Familiarity with social media analytics tools
• Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, Hubspot, editorial content calendar)
• Experience managing freelancers or external vendors, leadership, and corporation-related requests

Success Metrics

• Consistent and high-quality content output
• Growth in social media engagement and presence
• Improved alignment between marketing, sales, and leadership
• Efficient use of freelance resources for design
• Contribution to pipeline and brand visibility

Responsibility For Others and Internal Interactions☒N/A

Internal: Global Commercial Marketing, Regional Marketing, Product Management, Communications, Professional Education and Executive Stakeholders

External Interactions ☒N/A

External: Creative and production agencies, digital and print vendors

Physical & Work Environment Requirements Physical Requirements:  The physical demands identified are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this job. While performing the responsibilities of this job, the employee may be required to talk and hear. Work Environment (mark all that apply)  Travel on the Job: 

10-20% ☒ Domestic ☐ International

☒Scheduled Work Hours

☐Shift Work

☐On Call (Call in for Work)Work Locations (mark all that apply)Primary Location: Other 

☐ASP Logistic Center

☐Field Based

☒Work Remotely

☐Irvine

☐Schaffhausen

☐Zug 

☐Other: multiple locations

Approximate Position Requirements

Standing:  0-10%

Kneeling:  0%

Sitting:  Up to 90%

Walking:  0%

Additional Work Environment Requirements ☒N/AEnvironmental, Health and Safety

All managers and employees shall proactively support ASP’s Environmental, Health and Safety (EHS) Policy by providing the necessary resources and giving equal emphasis with other functions such as production and quality. It is the duty of every manager and employee to:

Ensure implementation of safety and environmental procedures, guidelines and standards.

Evaluate employee compliance and enforce established safety and environmental procedures and rules.

Create a safe work area environment, recognize safe activities, and reward good safety performance.

Provide training to employees when:

• Hired
• Transferred
• New substances, processes, procedures or equipment are introduced to the workplace and represent a new hazard

Measure safety performance and hold persons accountable for activities and results.

Ensure that incidents are investigated to determine root cause, and that corrective actions are taken.

Ensure employees wear required protective equipment.

Ensure EHS inspections are conducted monthly and corrective actions are implemented.

Occupational Hazards

Ergonomic Risk:  Low Reproductive Health Risk:  No Concern

☐ Machine Operation

☐ Electrical Hazards

☐ Laser Hazards

☐ Excessive Noise (>85 dB)

☐ Heights (> 6ft) 

☐ Hazardous Chemicals/Fumes

☐ Excessive Dust

☐ Bloodborne Pathogen 

☐ Biohazards (BBP and parts of LAH)

☐ Extreme Heat/Cold

☐ Other Hazards:

n/a Powered Industrial Vehicles (PIV) Operation

☒N/A

☐Forklift

☐Motorized Pallet Jack 

☐Company Vehicle 

Lifting Requirement

☒N/A

Light (0-15 lbs)

☐ Ground to knees

☐ Ground to Waist

☐ Ground to Shoulders 

☐ Ground to Overhead

☐ Waist to Shoulders

☐ Waist to Overhead

Repetitive Hand Motions☐N/A

☐ Twisting Motion

☒ Computer Entry

☐ Simple Grasp

☐ Fine Manipulation

Additional Environmental, Health and Safety☒N/ACompliance

All employees have a duty to comply with applicable laws, regulations, standards, ASP policies and procedures. 

This job description is intended to convey information essential to understanding the scope of this position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the job. 

Signatures☒N/A

This section shall be used for local Government Regulations or Laws which require the job description to be signed by the employee and manager. A scanned copy of the signed document is uploaded into the Learning Management System.

Employee Printed Name
Employee Signature
Date

Manager Printed Name
Manager Signature
Date

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Bonus or Equity
This position is also eligible for bonus as part of the total compensation package.

Pay Range
The salary range for this position (in local currency) is 61,500.00 - 102,700.00