Events & Field Marketing Manager

We are looking for an Events & Field Marketing Manager to own Toggl's presence made physical, the person who turns a conference badge, a booth conversation, or a dinner reservation into real business.

The salary for this position is €70,000 annually, and we are committed to reviewing salaries every year based on company and individual performance.

You can work from anywhere in the world as long as your main location is between UTC-5 and UTC+2. This role runs events on both sides of the Atlantic, so you'll need to be able to travel to both North America and Europe.

 

Overview

We believe, now more than ever, that in-person moments cut through marketing noise in a way nothing digital can: a handshake, a shared meal, a five-minute conversation where someone finally "gets it." This role is responsible for engineering those moments on purpose, again and again, and ensuring they don't evaporate the second the event ends.

You are someone who has done this before (preferably in a B2B SaaS setting) and can negotiate a vendor contract in the morning, rewrite an invitation email by lunch, and walk a trade show floor in the afternoon, reading which conversations are worth a follow-up call.

 

The role

As Events & Field Marketing Manager, you own the full lifecycle of Toggl's in-person and hybrid presence, turning sponsorships, trade shows, and owned experiences into a genuine pipeline engine, not just a brand awareness play.

Your main responsibilities will be:

• Sponsored event execution: Take full, end-to-end operational coordination ownership for all major external sponsorships and industry trade shows. You'll manage vendor communications, booth layout architecture, graphic dimension configurations, compliance logistics, and swag sourcing & distribution, owning the event budget and negotiating with vendors along the way.

• Event content & communications: Write and produce all content required to run an event end-to-end — invitations, landing pages, promotional emails, social posts, on-site materials, and post-event follow-up sequences. You'll also create post-event recap content (summary emails, LinkedIn posts, short highlight videos, and case studies where relevant) to extend the life of each event well beyond its final day.

• Pipeline coordination: Eliminate post-event pipeline latency by building strict cross-departmental SLAs before any event takes place. You'll work directly with Sales and our Demand Gen Manager to build pre-event ad layers, account matching lists, and post-event outbound sequencing so event contacts are in active sales conversations within 24 hours.

• Owned experiential events: Research, conceptualize, and execute curated physical event touchpoints (think micro-roundtables and private VIP executive dinners) specifically designed for upmarket decision-makers, managing everything from venue negotiation and culinary curation to guest list outreach and on-site execution.

Other responsibilities include:

• Owning the event lead capture process and ensuring all attendee data flows cleanly into HubSpot with correct source attribution.

• Reporting on cost-per-opportunity for each activation to showcase the impact of event and field marketing activities.

• Collaborating with Marketing and Sales to align event initiatives with overall pipeline and business goals.

• Using AI tools extensively in your daily work for research, synthesis, analysis, drafting, and exploration. AI fluency is not optional. It's part of how you increase your speed, depth, and impact.

 

What success looks like

Success in this role means every event Toggl touches has a clear plan for turning attendees into pipeline before it even happens. It means vendor logistics and budgets are handled without drama, event content extends the life of each activation for weeks afterward, and no lead ever sits untouched for more than 24 hours.

Over time, this role builds a repeatable playbook for events, one where Toggl knows its cost-per-opportunity by activation type and can confidently decide which trade shows, sponsorships, and owned experiences are worth doing again.

 

About you

You will thrive in this role if you:

• Know exactly how to run events that convert, and you've been doing it for at least 3-5 years. You love bringing new ideas to the table and have experience with event logistics, vendor negotiation, and field marketing strategies.

• Have run in-person B2B events in the North American market. You know the conference circuit there, how sponsorship packages get priced and negotiated, which venues and vendors actually deliver, and what North American buyers expect from a booth conversation. Experience in European markets too is a plus, since roughly half the calendar sits here.

• Are great with people. The thought of hosting a room full of decision-makers, whether at a trade show booth or an intimate executive dinner, is something that excites you. You know how to make people feel looked after without losing sight of the commercial goal.

• Are incredibly autonomous (and love it). You have run successful B2B events and sponsorships in the past and know what works, what doesn't, and what metrics you need to track (major bonus points if you've specifically marketed software before). You can effectively convey how you will build a similarly high-performing events motion at Toggl.

• Are equal parts operator and creative, but most importantly, you are relentless about follow-through. You know an event is only as good as what happens in the 24 hours after it ends, and you build the systems to make sure nothing falls through the cracks.

• Want to have fun with marketing. You will be proactive in bringing new event formats and ideas to the table, finding opportunities for Toggl to show up in the room where it matters most.

• Are hands-on with AI tools. You actively use AI for research, analysis, drafting, and prototyping as a core part of how you work, not a side experiment.

• Don't need to be managed. You set your own direction, keep people in the loop, and ask for help when it matters.

• Have excellent written communication skills and are as comfortable drafting a sharp event invitation as you are briefing Sales on a post-event handoff plan. Asynchronous communication is something you are happy with, and you can concisely express ideas without having to jump on a call.

 

This Role Is NOT

• A booth babysitter or a logistics coordinator whose job ends when the stand comes down.

• A pure brand awareness play where "impressions" and "booth visits" are the headline metric.

• An order-taker who executes the event list someone else decided on.

• A role that hands leads to Sales and walks away.

• A role for people who need heavy process, frequent approvals, or top-down direction to do their best work.

 

Recruitment Steps

• Skill Assessment

• AI-Interview

• Home assignment

• Interview with Liz, Head of Marketing

• Paid Test Week

 

The Team

We are a global team of ~100 awesome people working from over 40 countries around the globe. We hire globally, you work locally—in the heart of London, a beach outside of Río de Janeiro, or a quiet village near Florence, the choice is yours. Every few months we travel to meet up somewhere in the world and spend some quality time together. We place a huge amount of trust in our people, and we measure the outcomes rather than the work itself. Our values fuel our results.

What's Happening at Toggl

Toggl is at an exciting turning point. We're taking our best-in-class time tracking - trusted and loved by millions of users worldwide - and expanding it into something bigger: Toggl Focus. One product that brings together time tracking, planning, capacity management, reporting, and insight. The idea is simple: better time tracking creates better data, which powers everything else. We call it time intelligence.

 

Benefits

• Freedom to choose when and how much you work—we only measure results

• 24 days of paid time off a year, plus your local holidays

• Unlimited sick leave

• In-person meetups for team-building (expenses covered)

• 4-6 weeks paid sabbatical (depending on tenure)

• Laptop budget up to 2,500€ and it renews every 3 years

• €2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure

• €3,000 per year for co-working space membership and/or internet service at home

• €4,000 per year contribution to use for training, workshops, and conferences

• €2,400 per year contribution for any equipment or services to improve and/or maintain your physical and mental health

• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)