Growth Marketing Manager

LiveKit is revolutionizing the AI landscape by providing the essential network infrastructure that powers multimodal AI interfaces, enabling seamless audio and visual interactions. Founded in 2021, LiveKit has rapidly grown to support over 3 Billion calls annually, 100,000+ developers globally, and industry giants like OpenAI, Salesforce, Spotify, and Meta.

You'll thrive at LiveKit if you:

• obsessed with helping people understand our products

• are known as the go-to person for tackling tough problems

• work hard and can build and ship fast

• focused on polish, detail, and quality

• are a fast learner, frequently picking up new tips, tricks, and skills

The best way to impress us is with creative and thoughtful ways you’d market LiveKit, and potentially tinkering with it 😊

About This Role:

LiveKit is seeking an exceptional Growth Marketing Manager to drive awareness, adoption, and retention of our platform through top-of-funnel campaigns, lifecycle marketing, and community programs. This role will focus on merchandising and distributing content created by PMM, DevRel, and our community, as well as designing campaigns that support our self-serve funnel.

As our first dedicated Growth Marketing hire (based in the Bay Area), you’ll have a broad mandate: from running digital experiments and lifecycle campaigns to managing our community programs and corporate social channels. You’ll also work cross-functionally with Revenue Operations to refine inbound lead scoring and optimize our funnel. The expectation is for you to test, learn, and scale the tactics that drive LiveKit’s growth, both through organic and paid efforts.

What You’ll Do

• Partner with PMM and DevRel to distribute and merchandise content across the right channels, including creator, influencer, champion, and partner networks.

• Run top-of-funnel campaigns to increase awareness of LiveKit and drive high-quality signups to our cloud platform.

• Design and execute lifecycle marketing campaigns that nurture users from signup to activation, conversion, and retention.

• Own and manage community programs in partnership with DevRel.

• Manage LiveKit’s corporate social media presence, ensuring consistent brand voice and engagement.

• Partner with RevOps to analyze inbound signups, refine lead qualification, and improve our lead scoring model.

• Track and report on campaign performance, including reach, conversion, and funnel impact.

• Support developer events in the Bay Area, including community meetups and partner activations.

• Manage and optimize the growth marketing budget, allocating resources to the highest-ROI activities.

Who You Are

• 4–7 years of experience in Growth Marketing, Demand Generation, or Lifecycle Marketing at a SaaS, API, or developer-focused company.

• Strong experience in campaign management across multiple channels, including email, paid social, organic social, and partnerships.

• Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and community management tools.

• Track record of designing lifecycle journeys that improve activation, conversion, and retention.

• Data-driven mindset—skilled at analyzing funnels, attribution, and campaign performance.

• Experience running community-driven programs, including referral initiatives and ambassador or creator partnerships.

• Hands-on experience with social media strategy and execution a plus.

• Creative and scrappy—able to test ideas quickly and scale what works.

• Excellent cross-functional collaborator who enjoys working with Product Marketing, Developer Relations, and RevOps.

• Based in the San Francisco Bay Area with the ability to support local events.

Our Commitments to You

We offer

• An opportunity to build something truly impactful to the world

• Contribute to open source alongside world-class engineers

• Competitive salary and equity package

• Health, dental, and vision benefits

• Flexible vacation policy