Marketing Data Analyst – Growth Marketing & Data Analytics

About Truelogic

At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.

Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.

By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Our Client

Our client is an actively growing, high-impact organization operating in the digital space, with a strong focus on data-driven growth and media optimization. Their marketing, engineering and growth analytics teams leverage a modern data stack to manage high-volume digital spend across major global advertising networks. They are currently augmenting their growth marketing team to maintain operational velocity and continuity during a temporary leave coverage, with a strategic view toward long-term platform expansion.

Job Summary

The Marketing Data Analyst is a high-agency, mid-level contractor responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, you will partner directly with Digital Campaign Managers and external agency teams to combine external advertising platform data with internal business databases. This role requires a self-directed analyst who can jump into an existing modern data stack with minimal ramp-time, maintain conversion API pipelines, and utilize advanced SQL and dbt to synthesize complex datasets into clear, actionable budget recommendations for non-technical leadership.

Responsibilities

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.

• Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.

• Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability.

• Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget.

• Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

Qualifications and Job Requirements

Must-Have Technical Expectations & Core Skills:

• Seniority & Autonomy: Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding.

• Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.

• Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.

• Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.

• Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.

• Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.

Nice-to-Have:

• Industry Focus: Previous analytical experience working within the Financial Services industry is a significant plus.

• AI Utilities: Experience accelerating coding workflows using next-gen development utilities (e.g., Claude Code, Cursor, Codex).

Engagement Details:

• Commitment: Full-time (8 hours/day, 5 days/week) operating on US East Coast (EST) or West Coast (PST) time zones.

• Duration: Initial 3-month contract (paternity leave cover) with a high probability of a long-term or permanent extension as the team scales out a permanent role.

• Start Date: Immediate (Targeting to start within the next 1 to 2 weeks).

What We Offer

• 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.

• Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.

• Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.

• Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.

Why You’ll Like Working Here

• A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.

• Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.

• Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field.

Apply now!