Paid Social Specialist

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally.

The Role

We're looking for a Paid Social Specialist to own and scale Paddle's paid social programme.

Paid social plays a critical role in how Paddle reaches and engages its target audience across the full buyer journey - from building awareness with new audiences, to warming and accelerating target accounts, to driving pipeline. You'll be responsible for ensuring the right companies see the right creative and message at every stage of the journey.

You'll work hand-in-hand with Brand and Content teams to develop the assets, formats, and creative that make campaigns land - and bring the analytical rigour to continuously test, learn, and push performance further. This is a role for someone who is as excited about crafting a compelling creative hypothesis as they are about reading the data that comes back from it.

What you'll do

• Own Paddle's paid social programme end-to-end: lead strategy, planning, execution, and optimisation across platforms such as LinkedIn, Reddit, X, and Influ2.

• Own audience strategy: develop and maintain a robust audience framework with a focus on reaching and engaging the right companies and personas across paid social platforms.

• Drive ABM through paid social: work closely with the ABM team to build targeted campaigns that engage high-value accounts across the funnel - from initial awareness through to active pipeline acceleration.

• Partner with Revenue Marketing to activate campaigns: collaborate with the Revenue Marketing team to translate integrated campaign strategies into high-performing paid social programmes, ensuring messaging, timing, and targeting are aligned end-to-end.

• Work closely with the organic social team: align paid and organic strategies, share audience insights, and amplify high-performing content through paid.

• Lead creative experimentation: develop a clear point of view on the best formats for each platform and goal — from video and carousel to document ads, thought leadership ads, and conversation ads — run a rigorous, ongoing programme of testing to continuously push performance further.

• Own attribution and reporting: track and report on key metrics (impressions, engagement, CPL, MQLs, pipeline, revenue influence) and deliver clear, regular stakeholder updates that connect paid social spend to business outcomes.

• Manage budget with rigour: track and forecast spend and efficiency metrics (CPL, CPA, ROAS) across campaigns, platforms, and markets. Make confident, data-driven recommendations on budget allocation.

• Stay ahead of the curve: monitor platform updates, new ad formats, and industry trends - and bring forward-looking recommendations to the team.

We'd love to hear from you if you are

• Experienced in managing B2B paid social campaigns at scale, with 6+ years of hands-on experience across LinkedIn Ads and other social platforms, and a track record of driving measurable pipeline and revenue growth.

• Deep in Person Based Advertising & ABM - you understand how paid social fits into an account-based marketing strategy and have experience building campaigns that move high-value accounts through the funnel. Have experience in Influ2.

• A creative thinker with an analytical edge — you have strong instincts for what makes great B2B ad creative, back them up with structured experiments and data, and are excited about using AI tools to generate, test, and optimise creative faster.

• Comfortable managing significant budgets with precision, making confident decisions on allocation across platforms and campaigns.

• A strong cross-functional collaborator, able to work seamlessly with Revenue Marketing, ABM, Content, Brand, Sales, and Organic Social teams

• Analytically sharp and commercially minded, able to translate campaign data into clear insights and communicate impact to stakeholders at all levels.

• Comfortable using AI tools to move faster and work more efficiently — whether that's for research, copy generation, reporting, or finding new ways to get more done without compromising on quality.

• Comfortable operating autonomously in a fast-moving environment, balancing strategic thinking with hands-on execution.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.
Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

Our Values

• Paddle Together - “None of us, is as smart as all of us”

• Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple”

• Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”

Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members generous holiday leave and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.