Principal Product Manager - AI Creation & Growth (Remote Eligible)

We are looking for an experienced Principal Product Manager to join our Product Organization at Smartsheet. In this role, you will own the intersection of AI-powered creation and product-led growth, driving investments that help customers get to value faster through intelligent content generation, AI-assisted onboarding, and self-serve activation. You will be accountable for setting strategy and making high-impact investments in areas of high ambiguity, aligned to customer demands and business goals.

You will report into a leader in Product Management, and can be based in our Bellevue, WA office or work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Own the AI creation product surface: drive AI-powered asset generation, intelligent template recommendations, and the overall experience that turns a blank canvas into a working solution
• Define and drive the activation strategy: set the vision for how AI reduces time-to-value for new and expanding users, with a clear north star metric and a roadmap to move it
• Improve AI output quality: define standards for AI-generated content in Smartsheet, and work with engineering and design to improve the accuracy and usefulness of outputs over time
• Build the PLG feedback loop: optimize creation flows to understand what drives users to their "aha moment," use that signal to iterate fast, and turn activation wins into expansion
• Partner deeply across the org: work with engineering, design, data science, and platform teams to ship capabilities that are both technically excellent and delightful to use
• Set the bar for quality and craft: define what "great" looks like for AI-generated content in Smartsheet and hold the team accountable to it
• Communicate with influence: distill complex AI and growth dynamics into crisp strategy narratives for executives, GTM partners, and the broader product org

You Have:

• 8-10+ years of product management experience, with at least 2 years owning AI/ML-powered product experiences
• Proven PLG instincts: you've owned activation, onboarding, or self-serve growth metrics and know how to move them
• Deep curiosity about AI: you understand how generative AI and LLMs work well enough to push the boundaries of what's possible and have productive debates with engineers
• A track record of shipping: you've taken complex, ambiguous AI or growth initiatives from 0 to 1 and scaled them
• Data fluency: you're comfortable defining success metrics, designing experiments, and making judgment calls when the data is incomplete
• Enterprise product sensibility: you understand the unique constraints of building for enterprise buyers while optimizing for end-user delight
• Excellent communication skills: written, verbal, and visual; you can sell a vision and sweat the details

Bonus Points:

• Experience with content generation, document intelligence, or AI-assisted creation products
• Background in template ecosystems, marketplaces, or recommendation systems
• Familiarity with onboarding funnel analytics tools (e.g., Amplitude, Mixpanel)