Who are we?
Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work.
Job Summary
Reporting to Equinix's CMO, the VP, Brand and Digital Marketing owns global brand strategy and identity, the content and narrative agenda, paid media investment, social channel execution, and the corporate web experience - bringing them together into one coherent, differentiated expression of the platform company Equinix is building. Leading the Brand, Social Media, Content, Paid Media, and Web teams, the VP acts as a strategic content partner to the Communications Team, and works closely with Revenue Marketing, Product & Technical Marketing, Field & Partner Marketing so that brand building and demand generation reinforce one another.
Responsibilities
- Own Equinix's global brand strategy, identity, and creative standards, ensuring one consistent platform-company expression across every market and channel
- Lead the creative and design function and steward brand health, awareness, and reputation metrics
- Commission original research and analyst-grade data that fuels storytelling across owned, earned, and paid channels
- Maintain core messaging architectures and editorial standards that Sales, Marketing, and Demand-gen draw from
- Own global paid media strategy, budget allocation, and agency partnerships across digital and offline channels
- Drive measurable reach, efficiency, and pipeline contribution, with clear attribution on brand and demand investment
- Lead the corporate web properties as a primary growth, conversion, and credibility channel
- Drive site strategy, UX, SEO/GEO, and continuous performance optimization
- Own social channel strategy, content, and engagement across brand and marketing channels
- Partner closely with Communications/PR on narrative consistency, industry visibility, and analyst relations
- Comms leads external reputation, Company Narrative and media strategy; this role leads brand expression and content supply
- Work with AMER, EMEA, and APAC leaders to adapt global narratives locally without fragmenting core positioning
- Lead and develop global teams across Brand, Social, Thought Leadership, Paid Media, and Web, with clear succession and growth plans
Qualifications- Deep brand, content, and integrated marketing leadership in global, matrixed organizations, spanning editorial and corporate environments
- Track record building brand and thought leadership programs that measurably shifted market perception of a company or category
- Experience leading multi-disciplinary teams across brand, creative, social, content, paid media, and web
- Deep familiarity with enterprise technology markets (cloud, connectivity, AI, digital infrastructure)
- Proven partner to C-suite executives, analyst firms (Gartner, Forrester, IDC), and agencies
- Strategic narrative builder - architects the ideas that define categories, not just campaigns that describe products
- Editorial leader with exceptional writing judgment and a high quality bar across the content organization
- Executive influence - earns senior leaders' trust and shapes how they show up in market
- Commercially minded and analytical, connecting brand, content, and media spend to pipeline and differentiation
- Strong people leader and change agent across diverse creative disciplines
The targeted pay range for this position in the following location is / locations are:
United States - Redwood City Office GHQ : 254,000 - 382,000 USD / Annual
United States - Denver Office DEO : 254,000 - 381,000 USD / Annual
United States - Dallas Infomart Office DAI : 254,000 - 381,000 USD / Annual
United States - Seattle Office SEO : 254,000 - 382,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.
The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix BenefitsAs an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
We use artificial intelligence in our hiring process. Learn more here.This posting is for a backfill position, meaning it is to fill an existing vacancy within our organization.