Customer Marketing Manager

Your role

We're looking for a customer marketer who sees our existing customer base as our biggest growth opportunity and who wants to own the work of turning that into expansion, upsell, and retention. This role calls for a data-driven person who can rely on product and market signals to proactively drive our customer program.

You'll take the customers we already have, figure out how to get them more value from Workleap, and build and run the programs that deliver it. You'll own the channels, the messaging, and the results.

This is a hands-on role. You'll run initiatives from start to finish: a webinar, an ABM play, a campaign, an exclusive dinner, name it. This means you need to be just as happy, for instance, to gather signals with your team, draft emails, send your work via HubSpot, and review performance to optimize your next round. This is an A to Z role.

Your impact:

• Own and drive customer marketing initiatives end-to-end, from identifying high-leverage cohorts to launching campaigns built on your messaging and creative directions;
• Develop messaging and positioning for existing customers, with a particular focus on driving awareness and adoption of the Manager Agent among our existing base;
• Build a content engine rooted in customer activity: surface stories, proof points, and product-in-action moments that feed back into the broader marketing system;
• Carry new product and feature launches to the existing base, turning each release into adoption and deeper utilization of what customers already have;
• Be the voice of the customer internally. Feed what you learn back to product, Customer Success, and marketing;
• Collaborate with Customer Success and Sales to identify at-risk accounts, expansion opportunities, and customers ready for the next step — building the messaging, content, and plays that protect retention and drive upsell.
• Design and execute engagement programs across owned channels (email, in-product, events, webinars) to turn happy customers into references and advocates.
• Use AI to scale your output without compromising quality — automating what can be automated, moving faster, and elevating everything you produce above the generic AI baseline;
• Track and report on commercial impact: deals influenced, expansion pipeline touched, and CSM-attributed activity driven by customer marketing.

No two weeks look alike, but most start with a signal. A conversation with a CSM surfaces a pattern across a handful of accounts, and that becomes the seed of a campaign. By midweek, you're briefing creative on it and lining up a webinar you'll run with an internal expert to back it. You'll have one program live, another taking shape, a clear read on what the last one did, and a rough idea of how you'll reframe the next newsletter.

You move between the thinking and the doing, and you don't wait for either to be handed to you.

Your team

You'll be joining a small, high-ownership marketing team. This means that everybody owns their function and leads their expertise with autonomy and accountability. You will have influence.

You'll work cross-functionally with Customer Success, Product, and Sales, those relationships are essential to doing this job well. The team moves fast, communicates often, and defaults to action over process. Nobody is waiting to be told what to do next.

Workleap is entering a pivotal phase, bringing an agentic product offering to market while deepening value for our existing customer base. Customer marketing at Workleap is yours to shape from the ground up, which means the person in this role has the rare opportunity to define what good looks like.

What you'll bring 

• 4+ years in customer marketing, product marketing, or a hybrid customer/PMM role in SaaS or tech;
• Proven ability to translate positioning into messaging and marketing campaigns, tailored to specific audiences;
• Track record of running marketing programs from conception to execution, shaping the idea, briefing creative, and shipping the work yourself when needed;
• Comfort with data to segment audiences, spot where customers stall, and measure what your programs return;
• Hands-on with HubSpot or a comparable CRM and marketing automation platform for segmentation, workflows, and performance tracking;
• Strong cross-functional program ownership, able to keep several initiatives moving at once;
• Fluent with AI as a practitioner, using it to do more and better work while keeping the output specific and sharp, never generic;
• Leading and owning customer marketing, setting direction for your own programs.

Most of this sounds like you? Apply.

What the job comes with

• Base salary: 85K to 105K. This range reflects our Canada-wide compensation scale. Final offers may be adjusted based on the candidate's region to align with local market conditions.
• Annual bonus program.
• LTIP program, share in Workleap's long-term growth.
• RRSP + Family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work, with access to our Montreal office.
• In-person gathering twice a year.
• Claude access, for everyone.