Lead Generalist Creatives

Superside is seeking a Lead Creative with a passion for Generative AI to elevate creative excellence across branding, landing pages, ad and social creative, print, and presentation design.

In this role, you’ll guide a globally distributed team of talented designers, combining hands-on craft with clear creative direction to deliver impactful, human-centered work for a diverse range of global brands, while helping evolve our capabilities through the thoughtful integration of AI tools.

As both a maker and a mentor, you bring curiosity, clarity, and consistency to every project. You foster collaboration, demonstrate empathy, and model emotional intelligence and a growth mindset. You actively support team members, shape creative strategy, and help translate client goals into meaningful, inclusive design solutions across a broad range of formats and disciplines.

Through the values you embody and the standards you reinforce, you’re developing your leadership voice and helping connect junior talent to senior vision, contributing to a strong, supportive creative culture at Superside.

Superside is seeking a Lead Creative with a passion for Generative AI to elevate creative excellence across branding, landing pages, ad and social creative, print, and presentation design.

In this role, you’ll guide a globally distributed team of talented designers, combining hands-on craft with clear creative direction to deliver impactful, human-centered work for a diverse range of global brands, while helping evolve our capabilities through the thoughtful integration of AI tools.

As both a maker and a mentor, you bring curiosity, clarity, and consistency to every project. You foster collaboration, demonstrate empathy, and model emotional intelligence and a growth mindset. You actively support team members, shape creative strategy, and help translate client goals into meaningful, inclusive design solutions across a broad range of formats and disciplines.

Through the values you embody and the standards you reinforce, you’re developing your leadership voice and helping connect junior talent to senior vision, contributing to a strong, supportive creative culture at Superside.

• Design and refine a wide range of creative outputs, including brand identity, visual systems, presentation decks, social graphics, ad creative, and digital assets, with speed, precision, and creativity.
• Create and evolve visual identities, design systems, and brand guidelines that ensure consistency and impact across platforms and formats.
• Translate strategy into scalable, cohesive visual systems that strengthen brand storytelling and recognition.
• Guide creative direction across multiple projects, ensuring work connects to purpose, strategy, and client goals.
• Explore and integrate Generative AI tools (e.g., text-to-image, layout automation, generative variations) to accelerate design exploration, streamline workflows, and inspire new visual directions.
• Ensure AI-assisted design outputs align with brand guidelines, tone, and visual systems.
• Connect design decisions to brand and business goals, balancing creative vision with practical outcomes.
• Use insights and performance data to refine creative approaches and elevate storytelling.
• Present and communicate creative work to internal stakeholders and external partners with clarity and purpose.
• Coach, mentor, and inspire designers through constructive feedback, creative guidance, and recognition of contributions.
• Collaborate with Creative Ops, Strategy, Project Managers, and Marketing teams to ensure design outputs meet both creative and business goals.
• Foster a psychologically safe, inclusive environment that encourages open feedback, learning, growth, and shared ownership.
• Contribute to maintaining organised project files, documentation, and design libraries for future scalability.
• Lead by example, staying grounded under pressure, embracing change, and championing collaboration.

• Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
• 5+ years of experience as a creative lead or senior designer, with a strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
• Demonstrated versatility across content and brand design disciplines, with comfort working across a broad range of formats and use cases.
• Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
• Proficiency in AI tools and workflows, integrating them thoughtfully and intentionally into the creative process.
• Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
• Skilled in giving and receiving feedback with empathy and professionalism.
• Strong communication and leadership skills, able to inspire and align distributed, multidisciplinary teams.
• Comfortable engaging with internal and external partners in both creative and strategic discussions.
• Proven ability to manage multiple projects while maintaining attention to detail, creative integrity, and team well-being.
• A collaborative, ego-free mindset that values feedback, empathy, and shared success.